As Benetti enters its 145th year, this Italian grand dame of luxury yacht building continues to lead the pack when it comes to timeless design and remarkable craftsmanship. Of particular importance in recent years has been the growing Asian market where an appreciation for the finer things in life offers an ideal fit for Benetti’s artisanal philosophy. This year Benetti showed a strong presence at the Singapore Yacht Show held from the 12th to 15th of April with the introduction of the firm’s new Oasis 135′ displacement yacht as well as four new custom BNow steel and aluminium yachts.
Benetti’s Worldwide Sales Director Roberto Corno explained that, “Singapore Yacht Show is a must-go international show for Benetti, which further reflects Asia’s importance in Benetti’s success and development globally. We keep investing in Asia with best talents on-ground and resources to solidified our leading position and partnership with agents.”
In addition to solidifying their presence in growing Asian markets, Benetti are also winning over potential owners with the flexibility and high levels of customisation offered by their latest models. Their four new BNow models can be built with an express delivery time for owners who want to move up the time frame and they also provide the choice of four different lengths; 48meters, 55 meters, 63 meters and 68 meters.
Oasis 135′, on the other hand, showcases Benetti’s inspired reimagination of life onboard. The 41 metre yacht has been designed in collaboration with British studio RWD with a focus on offering owners and guests a deeper connection to the sea while retaining the clean, contemporary aesthetic expected of most superyachts today.
Benetti’s commitment to the Asian market also extends to the recent appointment of Peter Mahony as Benetti Asia General Manager. With over three decades of sales and marketing experience, Peter’s depth of experience and talented leadership will no doubt help bring the very best of Benetti to new and established Asian clients.