Given Tesla’s CEO Elon Musk’s wish to have a cleaner and greener world, it’ll be interested to know whether he would have been worried or delighted by the cars on display at the Geneva Motor Show. Electricity dominated proceedings as car manufactures are embracing the new world that they have before them.
Choosing to Adapt
In business it can often be a case of adapt or die. This has been seen many times, with one obvious example being Nokia’s lethargy with the emergence of the smartphone, which saw its market share fall from a high of 49.4% in 2007 to today’s share which has dipped below 5%. Car manufactures are rightfully worried about being left behind by new technology. Just as Apple came along and reinvented the phone, Tesla have done the same with the car. They have made something that people thought was slow and uncool, to a product that has proved to be fast and appealing.
The company that turned most heads in this respect in Geneva was probably Jaguar. They showed off the new I-Pace which can be seen as a direct rival to Tesla’s Model X. Where Jaguar and others will have an advantage over Tesla, is brand. Jaguar is a long-established name which inspires feelings of racing, quality and luxury. The I-Pace should be released in the second half of the year, and its sales will be fascinating.
No-One is Exempt From The Revolution
There must have been a temptation for luxury car brands to take a look at electric cars, and stay away. Settle in for the rich history of the combustion engine and decide that their customers would want to stay away from electric. Even with a small market share though, there is a general consensus that the future is emission-free. When Bentley are releasing a plug-in hybrid, you know the days are numbered for petrol and diesel engines. It’s new Bentayga still has a turbocharged V6, but the signs are clear as it seemed more proud of the 75g/km emissions, than the 460bhp.
All car brands were showing off their all-electric or hybrid cars, and there will be a time soon when market share is dominated by those types. The prices are gradually falling their range on a single charge is also increasing. Some of the cars on show weren’t ground breaking, and looked as though they were just making sure they stay in touch with the change, so they’re not left behind.
Not Yet the End of The Combustion Engine
There was still a little room left at the show for the petrol powered wonders that we all grew up falling in love with. Cars like the Lamborghini Huracan Performante Spyder will hopefully never die, they are a wonder of engineering and playing the sounds of its engine out on speakers to the crowd was almost a reminder of what people will miss with electric cars. Ferrari also had their say with the 488 Pista which contains their most powerful V8 engine. It’s a stunning car, with stunning figures. A top speed of 211 mph and a 0-62mph time of 2.85 seconds to go with its 720bhp are spine-tingling statistics. Its name translates as ‘track’ in English, and it’s looks as though it was made for one.
While hopefully there is always room for the specs we all know like V8, mph and bhp, it is clear from the Geneva Motor Show that car manufacturers are increasingly interested charge time, range and emissions. Tesla showed that electric cars can be fashionable, and now they have opened a door that everyone else is rushing through. The future is electric, and everyone knows it.