A pinnacle of the fashion calendar, London Fashion Week continuously pioneers in the industry each season. A hub where peacocks flock to gaze, socialise and show off their new wardrobe to a barrage of photographers.

Whether you’re a first time goer or a regular take a winter break from the Caribbean yachting season and head to London; you too can get involved on the action. Deciding what to wear doesn’t need to be difficult or stressful, you can still make a statement without having to be daring or shameless. When planning your fashion week attire it’s important to remain true to your style, while a lot of brands reach out to dress people, it’s interesting to see who’s making trends of their own out on the streets. 

London is notorious for embracing it’s casual streetwear. Unlike it’s well-dressed sisters; Milan and Paris, in London you can find a mix between urbanism and tailoring. Leave your uncomfortable footwear in your closet find your inner ‘cool’ girl.

A Statement Blouse

Embroidery and ruffles take your white blouse from high street to runway. Add depth and texture to an outfit with dimensional detailing. Lanvin’s atypical button down shirt embraces the look of one shoulder with it’s signature ruffle that can be worn with tailoring or denim.

Cutting Edge Trousers

These Stella McCartney Emily Tassle-Trimmed trousers look smart with a playful touch. Made from wool they’re warm for practical reasons whilst keeping your style in check for street-style photographers on the lookout.


Loose fit denim has been trailblazing the streets in recent years and there’s no better way to say style and comfort than in a pair of mom or wide legged jeans. Worn with sneakers or heels you’re guaranteed to evoke that nonchalant style without being too try hard.

A Killer Coat

Although we know you want to show off that new intricate dress, Fashion Week during winter isn’t fun if you’re skimping on clothes. A coat is your business card and your new best friend. It’s the one item that will have the most exposure when you’re crossing town and entering, and leaving shows. Etro never fails when it comes to making a statement, with their love for fabrics and colour, this Contrast Trim Tweed longline coat is the ideal splash of colour for winter shows. 

Block Heels

When being towered over by 6ft models it’s easy for even the tallest of female to feel short, give yourself a bit of heigh with a small heel. We favour block loafers; a shoe, easy to run between shows and on and off public transport, minus the blisters! A secret style tip is, if you pay careful attention to your shoes, your outfit is guaranteed to look the part.

Menswear Flats

Practicalities. In a city as large as London, shows and presentations tend to be widely spread so comfort is paramount in maintaining your running power. Since your favoured shoe will be at your foot at the start of the day, pop a menswear flat loafer in your bag for when your feet begin to fall short and you need them.

A Roomy Bag

Small cross body bags are great, when you have little to carry. But what do you do when your lipstick is wearing off by 3pm and your heels need a place to go other than your feet? This practical statement tote bag from Gucci will keep all your invites and fashion week beauty essentials in one place and hassle-free!

A Trusty Umbrella

In London, the weather is not always playing ball. You can leave the house in sunshine at 9am to be faced with unfriendly clouds by lunchtime. Aspinal Of London‘s iconic Marylebone Tote fold away compact umbrella is easy to stow away whilst withstanding a luxurious and elegant aesthetic. Featuring a sturdy handle and satin finish waterproof fabric, you’ll be more than covered under a sudden downpour.