Aesthetically, the Day-Date inherits the evolution’s that have marked the history of this very charismatic watch: refined lugs and middle case, a broad and clear dial, as well as an exclusive return to the President bracelet that was created specially for the Day-Date in 1956 – now redesigned to be even more closely integrated into the Oyster case. The new Day-Date is presented in 950 platinum or 18 ct yellow, white or Everose gold versions, with a variety of elaborate new dials, veritable signatures of its renewal.
T H E P R E S I D E N T S ’ W AT C H
A symbol of excellence and prestige, always exclusively in gold or in platinum, the Day-Date has always represented the summit of the Rolex art of watchmaking. It was launched in 1956 and built on the three pillars of Rolex. The Day-Date was the first waterproof and self-winding chronometer wristwatch to offer a modern calendar with an instantaneous day display, spelt out in full in a window on the dial in addition to the date. The exceptional precision, reliability, legibility and presence of this prestigious model have made it the ultimate status watch. The Rolex Day-Date has been worn by more presidents, leaders and visionaries than any other watch. It is highly distinctive, in particular thanks to its emblematic President bracelet with an evocative name that, together with the eminent figures who have worn it, ensured the Day-Date became known as the “presidents’ watch”.