Beyond watchmaking, Baselworld takes place each year in Switzerland’s city of Basel. The five-day event jam-packs signature styles, the latest in timepiece innovation and a display of the most exquisite fine jewelry. Likeminded observers and watch aficionados come together like a family in the bustling few days for a mind-blowing experience. While what is on your wrist is important during attendance, just as important are the clothes and the shoes you wear. If you have read our Destination Guide you’ll see there are more than just stands to visit throughout your stay.

If you’re spending the majority of your time at the main exhibition center in the ‘Messeplatz’ then be prepared for busy days ahead so start your style off with the Tibi Oversized Crepe Belted Suit Blazer. Contrasted with broad shoulders the silhouette is strong and bold, and sinches in nicely at the waist for a feminine touch. Wear over the Winnifred Wide Leg Pants by Ralph Lauren for a classic menswear-inspired look. Made from silk cady featuring pleated fronts the style is set to elongate your legs, ideal for power dressing. Pair with the Cult Gaia Cam Boot for added height without sacrificing on comfort. Made from leather and featuring a pointed toe and unique circular heel, innovation won’t be centered around just the timepieces.

Attracting world-class buyers and press, the attendees at Baselworld are the hustlers and go-getters, so it comes as no surprise that your wardrobe needs to reflect that too. Whilst you’re on your next business deal, button up with the Eidos Double-Breasted Jacket. Formed from a linen-blend in a neutral shade, it creates a relaxed approach to tailoring that is comfortable and versatile. Keeping in line with your tailored silhouette, Officine Generale’s Drew Cotton-Seersucker Pants are light, breathable and crinkle-free which makes  them the ideal clothing companion when on the move. A white shirt is the element of a man’s wardrobe that is likely the most versatile. Dress your day look up with the Jacquemus Cotton-Poplin Fitted Button Down – the pointed collar allows for it to be worn both with or without a tie whether you’re searching for new talent or enjoying an Amaretto in Baselworld Village.

Much like fashion week is vital to the city of Milan or Paris, Baselworld pioneers as Switzerland’s most covered show to its sector. Whilst you might want to geek out on the latest in watch design, there is room for downtime too. Head to Lily’s for a bit to eat come sundown. Relax into Alessandra Rich’s Pleated Silk Midi Dress, for a soft touch to your evening outfit that will allow you to enjoy a Thai dinner in comfort. Pair with the Montalcino Snake-effect Leather crossbody bag for added texture and depth. While watch design at Baselworld can be intricate and on the more unusual side, your clothing doesn’t necessarily need to be too,  sometimes the art of ‘dressing less’ speaks volumes. Pair your smart look with the Stemer Udine Oxford shoes and keep your look understated and collected – after all, you never know who you might meet. Relaxing into evening events needn’t be stuffy, throw off your button down and instead wear with a classic White Short Sleeve Shirt by Jil Sander.