In the recently held Paris Motor Show, the German Design Council honored the Bugatti Chiron as the Best Exterior Premium Brand – Luxury, as a part of the Automotive Brand Contest. The Chiron made a stunning debut in Geneva in March 2016 and has been one of the most desired super cars since.
An internationally jury awarded the Bugatti Chiron on the basis that the car reflects the Bugatti philosophy in a modern way. Moreover the car also gives top notch performance to go along with the amazing exterior design. This is an award that is very highly valued by the designing and production team at Bugatti as they had broken the norms with the design of the car. A lot was at stake when the initial design was proposed as it is a modern interpretation of what a Bugatti traditionally offers. However with such accolades and award the company will surely look into driving more innovation and modernization withholding its tradition and philosophy.
The Automotive Brand Contest is regarded as one of the most prestigious awards in the automotive industry. This annual contest conducted by the German Design Council is also considered to be the most unbiased award in the industry.
Formed as an initiative to promote design competence of the German industry, the Design Council was formed in 1953 and has in excess of 230 members. It is also one of the leading associations when it comes to exchange of ideas and designs among members globally.
The Chiron with an output of nearly 1500 HP and a torque of 1600 Nm breaks all barriers among the production vehicles. These figures combined with the modern design that amalgamated with the Bugatti DNA made it a certain winner. For Bugatti, it is a big boost in confidence for the customers and fans that the company is headed in the right direction and the Bugatti Chiron is a definite winner.