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The doors of the first ever Salotto Ferrari are now open in Dubai, representing a totally new approach to automotive luxury in the Middle East. Located at the prestigious Four Seasons Resort, at Jumeirah Beach Restaurant Village, this exclusive ‘open lounge’ space has been designed as a live emblem of the Ferrari spirit; a welcoming ‘Living Room’ environment that pays tribute to the glamour and elegance of the brand’s iconic lifestyle.

The Salotto opens Ferrari up to a highly discerning and exclusive VIP Middle East audience; allowing opinion leaders to explore and drive Italian excellence and discover a new story of style, design and elegance. Guests are welcomed into this prestigious space to meet, take a coffee and relax browsing Ferrari publications, limited edition products, images and videos at their leisure. Elite guests will also be invited to a series of high profile events and gatherings.

Equally, guests can view and road test the latest Ferrari models; the sublimely responsive 488GTB and the new GTC4Lusso, which welcomes a new era in the luxury 2+2 tradition, accompanied with a Ferrari pilot from Maranello.

The Salotto Ferrari is open from Midday to Midnight until 13th November.