The Rolls Royce Phantom, the epitome of upper-class bespoke luxury. The brand has been here for nearly a 100 years, out shining itself with brilliant masterpieces of car design, the Phantom being the center of attention in the line-up. It was first introduced in 1925 making it the longest lived model in automotive history. The latest edition is the new eight generation 2018 Phantom.

The new Phantom may share similarities with the previous model but Rolls Royce assures the public that the car is entirely new. It is now based on a new aluminum spaceframe platform, coined by the company as the Architecture of Luxury, will be used for all the forthcoming vehicles that Rolls Royce plans to produce. The 2018 Phantom will be shorter than the previous model, however a long wheel based version will also be available, with no compromise to the ride being made. The suspension elements are constructed out of aluminum , with electrically controlled air springs, active anti-roll bars, and adaptive dampers delivering what Rolls-Royce modestly describes as its Magic Carpet Ride. It uses a road-scanning camera system to prepare for bumps before they reach the wheels.


Considering the exterior aesthetics of the car has changed and has introduced more flow throughout the car moving away from the slightly block style design of the previous vehicle. The stainless-steel grille is even taller now, while the overall proportions, enormous C-pillars, and rear-hinged rear coach doors remain the same. The new body of the car will be lighter thanks to the use of aluminum and other composite materials whereas the frame will also get stiffer by 30% to improve handling. The new Phantom is also now 10% quieter with intelligent technology being used in the windows by implementing thicker glass usage. The tires also contain a special foam in them that helps cut out road noise while on the move.

The engine in the 2018 Phantom is a twin-turbocharged 6.6-liter V-12. The power output for the new Phantom is 563 horsepower which is similar to the other models in the Rolls Royce lineup however the torque figures rises significantly 664 lb-ft, available from 1700 rpm. 0-60 mph will dealt with in nearly 5.1 seconds if not quicker. Power is sent through a an eight-speed ZF automatic transmission that is connected electronically to a geolocation system to help it choose appropriate gears. Rear wheel drive remains the preferred drivetrain choice however an all-wheel drive system was also considered at one point.

The interior of the 2018 Phantom has always been its party piece. The attention to detail is second to none and this is evident in the new model as well. The cabin retains many traditional touches, including rotary controls for the heating and ventilation system and the denial of a traditional tachometer in favor of a Power Reserve dial in one of the three circular instrument bezels, which may look analog but are actually digital panels. The most interesting addition is The Gallery, this is basically a toughened glass panel spanning the top of the dashboard and instrument panel designed so that individually commissioned pieces of artwork can be displayed within it.

The Phantom has always been a car that was designed with passengers being predominantly in the rear and this is carried on with the current model offering as well. Folding wooden picnic tables are now power operated and 12.0-inch rear screens in the headrests are standard. Every other surface is bathed in either leather. wood or high class carpeting.

Prices for the new Phantom are yet to be decided but figures will be between $440,000-$500,000, for the short wheel base and long wheel base respectively, before options that is. Being rich has its perks, the Phantom is proof.